" 14 The ]ibsheet " October 13, 2009
OPINIONS
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3000 Landeholm:Circle SE, C-206
- BelIewae, WA 98007
Mary-Kate and Ashley, a different look
Elle Discolo
coPY EDITOR-
They are multi-millionaires
as a result of their ever-growing
empire. In fact, for the past seven
consecutive years they have been
ranked on Forbes "The Celebrity
100 List." With everything
from self-branded cosmetics
and clotheS, to an extensive
collection of movies, the two
media moguls have been in the
public eye since they were less
than one year old. You may have
heard of them: Mary-Kate and
Ashley Olsen.
Despite the immense
success that Olsen twins have
had, within the past three to four
yeas they have slipped off the
radar--far from the prying eyes
of the paparazzi.
Some wondered where
they went, what they were doing
and whom they were with. Of
course, the public still searched
for a glimpse of the two pint-size
sisters. If you were so inclined,
maybe you did some "research,"
and thusly figured out that they
both enrolled in New York
University following their high
school graduation and dropped
out shortly thereafter. Mary-Kate
in 2005 and Ashley in 2007.
Today, they can be seen
running errands and attending the
occasional benefit or party in Los
Angeles and New York. wearing
their much-critiqued attire. But
what doesn't meet the eye seems
to be what is so spectacular about
the Olsens that is, if you are a
slave to fashion.
I'm talking about their
newest clothing line, Elizabeth
and James (E&J), for which
they are co-designers and
muses. Named after their two
siblings, Lizzie (Elizabeth) and
Trent (James), the collection
is composed of masculine
basics with feminine qualities.
Aimed at the everyday-chic
customer (albeit wealthy), it
takes plain pieces and adds
a touch of couture. Take for
example, a solid black sleeveless
blouse-- completely boring. Add
a universally flattering cut, some
pleats, an amazing amount of
ruffles and barn! You have the
epitome of E&J.
I dscribe the feeling of
the line as uptown/downtown
New Yorker chic with a British
flair. Which translates into:
lots of neutrals, a pop of color
occasionally and the ever-so-
understated plaid number. It
is undeniably ingenious and
edgy. In my book, we call this
"perfect."
Oh, did I mention that E&J
doesn't just design women's
wear? They also grace the
fashion-conscious world with
their men's line, jewelry and
shoe, which carries the U.K.-
NY theme throughout.
While browsing the online
website of E&J, I couldn't help
but revel in awe at the Fall
2009 campaign advertisements.
Each photograph was a
much needed break from the
overused, ov.erdone, nine-foot-
tall European model posing
boorishly for the camera. Instead,
there were a variety of beautiful,
lively individuals: a slightly
plump platinum blonde, a lithe
fiery redhead, a more mature
looking brunette man, a coifed
fair-haired woman and two
younger, 0live-complexioned
gentlemen.
Granted, they are all
undoubtedly blessed with
charming looks. But the
juxtaposition of the dark railroad
and clothing against the fresh,
unfamiliar faces made me want
to know more about Elizabeth
and James.
Even though Mary-Kate
and Ashley have been over
publicized in the past, their
recently developed fashion line
has not been. For a designing
house to be true, honest and
original is rare; its garments
cannot become mainstream
in its desire to make money
and achieve notoriety (sorry
Christian Audigier). For the
aforementioned Olsens, the
determination to stay under-
publicized is an advantage for
E&J.
As the online website
for the clothier states, "the
collections are made unique...
and [the] styles made effortless."
Let's hope the company
continues to build upon the
former.
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